SEO MARKETING

4 Unbelievable SEO Statistics and What They Mean For Your Website

Are you optimizing your website? You should be.

Photo by Edho Pratama on Unsplash

Search engines are a wondrous thing. I mean think about it: a web-database of nearly every single website, totally broken down, analyzed and sorted by their content and perceived importance. Thousands of points of criteria are used to determine how to rank the 1.5+ billion websites that exist right now. What’s more, we don’t know for sure what all the ranking factors are. As SEO strategists, we’re just flying blindly into the great unknown in order to try and conquer a beast that we have no definitive information on.

Ok, I’m done romanticizing. The truth is because so much work has been put into researching and determining what makes a website rank, we actually do have a pretty good idea of how to optimize websites for search engines. It's not the biggest mystery in the universe, but SEO is, however, tremendously misunderstood.

In order to open your eyes to the true value of SEO, let’s look at a few key statistics, and then break them down:

• 93% of all online experiences begin with a search engine.
• 75% of people do not scroll past the first page of Google search results.