Tricks for how to never miss another coupon deal.

Are you missing emailed coupon deals? Here’s how to never let a deal slip by again.

Are you a coupon junkie? Or do you just enjoy saving lots of money?

If so, then chances are you’ve signed up for an email list or two along the way in order to get coupons and exclusive deals emailed directly to you.

It doesn’t take long before all those coupon and promo emails start adding up, and before you know it you’re skipping right over all your savings opportunities.

How in the world do you keep track of all those email coupons without them disrupting your everyday life?

Well, there’s an easy 4-step way to do it using Gmail. Here’s how to organize your email inbox so you never miss another money-saving opportunity.

Step 1: Create a fake Gmail account just for coupons

If you really want to stay on top of the deals, you have to stay organized. To stay organized, you need a dedicated inbox just for coupons.

It’s a clean slate, a place you only go to when you’re in money-saving mode.

To make one, just go to to sign up for a new account, then fill out the necessary info. It doesn’t matter what your email address is, as you should never have to give this out to anyone. It can be something as simple as your name + “coupons”

Step 2: Forward all of your coupon subscriptions to your new Gmail account

Assuming you already have a good bit of coupon emails coming in, you can do one of two things to make the transition to your new email address.

  • You can re-subscribe with your new email address to all of the email lists you’re currently subscribed to. This can get very tedious going back through all the sites you’ve subscribed to.
  • Or you can set up a filter to forward all emails from certain senders to your new Gmail address. This also can get tedious, but not quite as tedious as #1.

If you use Gmail for your primary email address, here’s how to forward all of your existing coupon emails to your new couponing email address:

First, click the settings button in the top right of your Gmail inbox.

Then click “Forwarding and POP/IMAP”. Now click “Add a forwarding address” and add your new Gmail address.

You’re not going to enable forwarding of all email to this new address, so for now just add the new address and verify it.

Once your forwarding address has been verified, click the “Filters and Blocked Addresses” tab in your settings, and click “Create a new filter”.

In the “From” field, type in one of the email addresses that sends you coupons. For example, Target’s may be something like

You’ll probably have to do a search in your inbox for each company you’re subscribed to in order to get their email addresses. This can also be tedious, but not as bad as re-subscribing to every email list one-by-one.

Once you’ve found an email from one of the companies you want to start forwarding, open the email, click the “More” button at the top, then click “Filter messages like these”.

A filter form should pop up with the email address pre-populated.

Now click “Create filter with this search” and click the checkbox next to “Forward it to:”.

Then select your new email address to forward to, click “Create filter”, and you should be good to go.

Step 3: Create labels for brands and categories

Alright, once you’ve gotten everything squared away in your old inbox, now you need to create a few labels in your new inbox to organize your emails.

Think of labels as folders. They’re the “folders” on the left-hand side of the page when you’re looking at your inbox.

You can either choose to organize them by brand, or by type. For example, you can create a “Groceries” folder and a “Kids” label. Maybe a “Vacation” folder if you’re racking up coupons for an upcoming trip.

Here’s how to create a label in Gmail:

Start by going to your settings (click the gear icon in the top right of your inbox, then click “Settings”).

Then click the “Labels” tab at the top.

Scroll down towards the bottom and click “Create new label”.

Enter the name of your new label. I’m going to create a Groceries label as an example.

From there, you can create more labels and nest them under your main label. For example, I created a Diapers sub-label, then another sub-label called Pampers under Diapers.

You probably won’t want many, if any, sub-labels starting out, simply because you’ll have to create a filter for every label you have. So keep that in mind before you go label-making-crazy.

You can also assign a color to each label if you want. Just click the box next to the label, hover over “Label color”, then select a color.

This helps keep things a bit easier to sort through in your inbox, plus it’s just a little easier on the eyes.

Once you’ve created a few labels as your main “categories”, it’s time to make sure the right emails get sent to the right labels. That’s what we’ll do in the next step.

Step 4: Create filters for your labels

Now that you have your labels set up, it’s time to pull it all together by creating filters. Filters are what will tell Gmail which labels to apply to which emails.

This may take some time depending on how many different folders you’re using, but it’s well worth it.

Here’s how to setup a filter in Gmail:

You’ll start by going to your settings again, and clicking “Forwards and POP/IMAP”.

Click “Create a new filter” and you should see the filter creation form.

This is where the magic is:

Let’s say you want to keep it simple and only have a single “Groceries” label with no sublabel. In that case, you would probably want to start by creating a filter for any email that comes from your grocery store’s promotional email address.

Again, you may have to search your inbox to see which email address they typically send promo emails from, but it shouldn’t take long to find it if they’ve ever emailed you before.

Once you enter your grocery store’s email address in the “From” field, click “Create filter with this search”.

From there, check the box next to “Apply the label”, then select the appropriate label you want assigned to that filter.

Now click “Create filter” and you’re done.

Now every email that comes from your grocery store will fall under the label “Groceries”.

You can click that label from the left side of your inbox to see only emails with that label.

Going back to our example, if you’re trying to label all your incoming grocery coupons with the “Groceries” label, you’ll probably want to do that for every manufacturer that sends you grocery coupons, as well as other relevant grocery coupon and rebate sites like Checkout 51.

You probably see now that this can be a lot of work at first if you go crazy with labels and filters.

Starting out, you may just want to keep it simple by only having broad categories like Clothes, Groceries, Travel, etc., plus maybe a few labels for the brands you use most.

If you want to get more in-depth with your organizing, however, try this…

Getting Fancy

If you really want to get fancy and use sublabels nested under your main category labels, you can do that also. It requires a bit more thinking, but it’s definitely doable.

Let’s say, for example, you want to filter out all emails from Checkout 51 that include the word “Pampers” in it, and label it with the “Pampers” label that’s nested in your Groceries label.

Here’s what that would look like:

Once you start messing around with filters, you can probably think of all kinds of creative ways to organize your emails. Filters are pretty simple and straightforward once you get into them, and they’ll help you get much more organized.

Just remember: the purpose of this is to save you time and frustration, so don’t overdo it.

That’s it!

And viola! Just like that, you’re clean and organized and ready to go out there and tackle some discounts. Happy couponing!