The Tides Are Changing

On Monday night, Jay Z, with the help of his most powerful friends, launched a new music streaming service named Tidal. Jay Z plans on having the company primarily owned by artists like Beyonce, Calvin Harris, Daft Punk, Chris Martin and Rihanna, in order to take back a little bit of control over their art and help cultivate upcoming artists by also letting them aquire equity in the company as an additional avenue of income. On Spotify, artists make about $4,700 per 1 million streams. This would change with Tidal.

I say go for it. For some reason, we think music should be free. All day. All the time. Wrong. I wouldn’t steal a movie or sneak into the theatre without paying. I wouldn’t sneak into Yankee Stadium and watch the game for free. These people have valuable talent and they should be compinsated in turn.

From left: Jason Aldean, Jack White, Daft Punk, Beyonce, WIn Butler, Alicia Keys

The premium package for $20 per month includes, “Lossless High Fidelity sound quality. High definition music videos. Expertly curated editorial.”. The lower quality package for $10 basically just has less quality sounding music. Thats a lot of money to pay when there are free services supported by ads like Spotify or Pandora.

It’s a tough sell to a music listening community that is accustomed to getting all their music for free, but the star power of the most powerful couple in music and all of their friends is hard to resist. Rihanna’s new single is now streaming exclusively on Tidal, Daft Punk’s extremely hard to find movie, Electroma, and other exclusive content from bands like The White Stripes and Arcade Fire is also on the new site.

From left: Jay Z. Beyonce, Win Butler

Tidal is a lofty endeavor, but if anyone can do it, it’s Jay Z.

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