eCommerce EMAIL DEEP DIVE series: Checkout Abandonment (4 of 10)


Sample Email

  • Dynamic blocks to show cart items
  • Useful copy
  • No cheesy we miss you stuff

How to do it

One SMS and Three Emails:

  1. SMS #1 — Activate within 1–2 hours of abandonment. Link to responsive checkout.
  2. Email #1 — Activate 3–4 hours of abandonment. Encourage reader to finish checkout. Address possible source of friction. Highlight buy now, pay later options, etc.
  3. Email #2 — Send a day after Email #1. Give offer, if available. Address possible source of friction.
  4. Email #3 — Last email with offer — 24 hours left (from offer in Email #2)

Subject Lines

  • Complete your order
  • Finish checkout




Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to use Pinterest to drive traffic to your website

Curation is the Next Search Engine

Case Study On Marketing Problem

10 ways to make your PPC ads stand out [with examples]

5 Reasons Your Nonprofit Needs a Mobile Web App

Top Telemarketing Trends & Predictions for 2020

Develop Values As A Personal Brand

Important Updates to Our Submission Guidelines — November 2021

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kat Garcia

Kat Garcia

More from Medium

Israel accepts security arrangements allowing Egypt to transfer islands to Saudi Arabia

Go Hop? When will the band play?

MEAN stack

The Comeback of Vinyl and the Record Player