ot by…, you’d make the decision to have it. Instead, you’re opting for something either lesser or easier. As Robert Brault has said, “We are kept from our goals, not by obstacles, but by a clearer path to a lesser goal.”
Instead of viewing the world in terms of availability of choices, we should view the world in terms of friction required to enact choices. Imagine a world where choices were labeled with how difficult they were to fulfill (like coefficient…
… make the choices they want you to make easier, and the choices they don’t want you to make harder. Magicians do the same thing. You make it easier for a spectator to pick the thing you want them to pick, and harder to pick the thing you don’t.
Imagine if technology companies had a responsibility to minimize social reciprocity. Or if there was an independent organization that represented the public’s interests — an industry consortium or an FDA for tech — that monitored when technology companies abused these biases?
ime people spend…you, when in reality, they likely unconsciously responded to LinkedIn’s list of suggested contacts. In other words, LinkedIn turns your unconscious impulses (to “add” a person) into new social obligations that millions of people feel obligated to repay. All while they profit from the time people spend doing it.