Brand Perspective: Adobe Experience Manager + Magento Commerce

If your world revolves around ecommerce and digital marketing, the odds are that you’ve heard of Adobe acquiring the Magento platform to fill the commerce gap within their product offering.
Now that the two have become one, Adobe and Magento are increasing the value for marketing and commerce professionals that are responsible for ensuring their brand’s value.
People Buy Experiences

Not all that long ago it was all about collecting the data, then we talked (and are stilling championing) personalization, but to go beyond that, we now know that people buy experiences.
We want those experiences to be:
- Easy & Intuitive
- Filled with utility (make us happy)
- Time saving
- Relevant
- Personalized
- Optimized for each device we happen to be using
Our experiences must be seamless and integrated at whatever touchpoint we use to interact with the brand. We need to think about our customers by giving them what we want as well.
We’re in this together.
Complexity: Be a Duck

One of my favorite analogies is to be like a duck swimming in a pond.
They look so serene as they cruise along the top of the water, but underneath their little legs are pedaling away.
Creating a seamless brand experience is complex as hell. We need to think about the hardware we’re supported by, with which company (gotta love Pivotal for commoditizing cloud offerings), and with which backend software solutions.
Then we need to figure out which channels we’re going to interact with our customers and how to best do it:
- Our website
- Social (Facebook, Instagram, Pinterest, Twitter, Snapchat)
- Display
- Streaming
- Search (SEO, SEM, PLAs)
- Voice
- Bots
- Brick & Mortar
- Call centers
We need to be everywhere the attention is, while not being fragmented into spreadsheets and siloed into departments and business units.
It’s hard work, but like the duck in the water, the experience we provide can’t be difficult if we want to be relevant.
Adobe + Magento = An Omnichannel Solution

Adobe is known for helping you create the experiences, while Magento is known to be a scalable and speedy time-to-value ecommerce solution.
Together, brands can penetrate their market with brand recognition, make sure they’re getting found, and provide the omnichannel touchpoint experience that today’s customers demand.
By combining…
- Adobe Experience Manager
- Target (for personalized content)
- Analytics
…with Magento commerce, you can stand up the end-to-end ecommerce experience that will enable you to grow your business not matter what market you’re in.
