Reader, writer, eater of cakes.
…ons, data, insight, methods and storytelling. The field researcher mindset. The role of technology. The evolution of stakeholders, clients and organisational literacy. Two persistent trajectories. How we evolve. What we become. Your role in this.
…ween what is contracted and what is delivered. Segmentation, personas, archetypes and case studies. The asset library. Where the real value lies.
…analysis. Affinity mapping. Creating frameworks. Building a data wall. From data wall to flat plan. The psychology of sensemaking.