UX Analysis and Responsive Redesign
Renee Lin

This is a great exercise and it’s always interesting to see a variety of perspectives on live UIs. As a UX professional working in travel (though not for Booking), I and my team, often look at Booking as part of our competitive analysis. They are the number 1 hotel booking site, beating out cleaner experiences such as who consistently offer the same prices on properties. In user tests, travel shoppers consistently choose Booking’s busy-looking UI. It’s often baffling as it seems so overwhelming and antithetical from the premises that often drive our UX/UI instincts. Thanks for the great experiment!

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