Hugh Fitz-GibbonThe future of social purpose for brandsIn recent months brands around the world have embraced social purpose and altruism in huge numbers. Will this shift in sentiment mark a…Aug 4, 2020Aug 4, 2020
Hugh Fitz-GibbonStriking the right chord - why brands need to develop sound thinking in an audio-first worldVisual advertising is all around us. From billboards to mobile ads, our eyes are bombarded with thousands of branded messages every day…Feb 22, 2020Feb 22, 2020
Hugh Fitz-Gibbon3 ways 5G will change video marketing in 2020 and beyondBigger. Faster. Better. 5G promises it all. But what exactly is it?Feb 5, 2020Feb 5, 2020
Hugh Fitz-GibbonHeartfelt or fabricated? The rise of the purpose-led marketing campaignAccording to author Simon Sinek, people don’t buy what you do, they buy why you do it. Standing for something, it seems, is good for…Dec 14, 2019Dec 14, 2019
Hugh Fitz-GibbonWhy video is key to success in e-commerce marketingE-commerce is on the rise. With high street footfall down -1.3% this year, (1) consumers are ditching bags for bytes as online shopping…Dec 14, 2019Dec 14, 2019
Hugh Fitz-Gibbon5 ways to build trust in your brand using videoWe live in a post-truth world. And when it comes to products and services, only 59% of us actually trust the brands we buy from in 2019…Aug 26, 2019Aug 26, 2019
Hugh Fitz-Gibbon5 steps to producing better video assets for your brandVideo consumption habits are changing. We’re consuming more content than ever before yet user attention span is only getting shorter.Jun 8, 2019Jun 8, 2019
Hugh Fitz-GibbonThe Frontier of Social CommerceIf 2018 was the year of shoppable tags, stickers and CTA buttons, then 2019 is going to be the year of shoppable experiences.Apr 13, 2019Apr 13, 2019
