Running a design sprint at Lyst

Goal

Approach

  1. Understand: Understand our users and the problem space
  2. Ideate: Come up with ideas for how we might solve our users problems
  3. Sketch: Low fidelity sketches and exploration of select ideas high impact and lower cost
  4. Design: High fidelity prototypes to be created
  5. Test and learn: Test prototypes with real users (using usertesting.com and recruitment)
  6. Refine: Make changes to prototypes based on feedback

Understanding and prep

  1. Helping users find clothing when they knew exactly what they wanted (e.g. I want a pair of Balenciaga Triple S trainers in white), and
  2. Helping users find clothing when they only vaguely knew what they were looking for (e.g. I want a jumper in my style).
Some of our personas

Kickoff workshop and ideation

Part 1: The personalised store

Iterations changed rapidly between user testing sessions
Elements of the homescreen would change depending on a users “style”
  • In the “home screen”, we had a number of different home screens for users who fell into different styles (e.g. street style, minimal, luxury) and we would show a different home screen to each
  • In the “browse” screen there was a switch which would take users to feeds of products from brands they follow after they tap into a category.
One of the personalised store approaches we tested (prototype available at https://invis.io/5HR5I5ACSJV)

Part 2: What’s new 10x

  1. Olivias browsed daily, with a focus on new arrivals
  2. Olivias browsed from a number of different retailers/brands
  3. Olivias bought 70% of their clothing through the above journeys

What’s next?

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