San Diego-based digital marketing agency Ignite Visibility recently unveiled its first annual Ignite 100 list, highlighting the top digital marketing software on the market.

Image for post
Image for post

We are excited to announce that Sarafan.AI made the cut!

Ignite Visibility is a top marketing agency and 3x Inc 5000 Company. Each year, the company researches, tests, and identifies the top software to offer to its clients. This year, they opened the search up to the public.

The company called on the public to submit their favorite software for consideration. Voting was open to the public over a two-month period, and winners were ultimately determined based on the number of votes received and expert input from a team of marketing specialists. …


The story of how we taught Sarafan.AI to recognize products in videos

Image for post
Image for post

A little background

In 2016, we developed AI for product recognition in photos. A year ago, we started teaching technology to work with videos. In May, the shop-now-video functionality was officially launched. You can already see how it works on our partner’s site — Glamor TV, below — a screenshot from the scene.


In the space of a week, the team at Sarafan Technology Inc. presented its product at four different events in Silicon Valley. We are happy to share our experiences from events that the company regularly attends in the region and explains the advantages of attending such.

Image for post
Image for post

In March, we traveled to New York and San Francisco to meet potential partners and simultaneously introduce our new video recognition product. The key goal was to receive valuable feedback, therefore, we sought events at which we’d be able to pitch in front of an informed audience in the San Francisco area.

Pitching in Silicon…


Image for post
Image for post

At Sarafan Technology Inc. part of what we do is recognizing beauty products based on our partners' videos. Let me walk you through the process, step by step and show you the power of Sarafan AI.

The first step is getting the content from our partner for analysis. This can be any language, format, and speed and whilst reading the video, we don’t change its end performance (for example speed or quality).


Last year we took part in two big tech events: Viva Technology and London Tech week. We are happy to share with you our experience here, just explore our story below

Image for post
Image for post
Our dream team

Our experiences at Viva Technology Inc.

Introduced by Emanuel Macron as part of a policy to support innovation in France, VivaTech is an event which lures the biggest names in tech which include Les Echos, Orange, BNP Paribas, LVMH and Google. Last year, VivaTech hosted over 100 thousand people, which included 9 thousand start-ups and tech companies, 1900 investors and journalists from all over the world.

At the biggest stands, the likes of LMVH, Air France, Media Lab TFI and the Mullez family presented tech start-ups from their homegrown accelerators. Speakers included the founder of Facebook, Mark Zuckerberg, founder of Slack Stewart Butterfield and IBM CEO Ginni Rometty to name a few. …


Image for post
Image for post
Source: Glamour TV

Before we start our pitch, we would like to show you something. Be advised, it could make your stomachs rumble

That looks so yummy, doesn’t it? I think that by the end of the day we`ll go straight to the store and buy this tasty looking pie. And we are pretty sure some of you would do so too… And you are not alone! Almost half of the population reacts to video ads.

And marketers clearly understand that and ready to invest in video ads more and more. But nothing is that simple.

Problem

Most marketers say that it`s really difficult to create a video ad, to find the right place and time for it and of course to lead the users directly to the online shop. …


By virtue of Artificial Intelligence, Sarafan Technology Inc. created an algorithm which allows us to identify products in practically any publication out there, regardless of location, language or style.

Image for post
Image for post

How it works

For example, we are looking for Fabian’s newest Instagram trends on Fashion Magazine website. We’ve come to like his black leather jacket and we are keen on getting it.


Image for post
Image for post

In this article, we’ll take a look at the three main tools that comprise artificial intelligence. These are used both by large, multinational corporations, as well as small fashion brands and, are mainly focused on increasing the number of clients and increasing sales.

Photo-searching products

One of the biggest issues that online stores have attempted to fix was the hardships that customers faced when looking for a particular piece of clothing. More often than not, customers would waste a considerable amount of time and energy to find a specific item. This was further complicated by the fact that online stores usually did not offer an online shopping assistant where a helpful piece of advice would direct the customer towards a ‘green, polka-dot coat with ruffling on its shoulders’. Filters don’t always help- customers can scale the number of offers they see, but finding the precise item remains difficult. Research conducted by Shopify confirms that 80% of customers leave the website because they failed to understand the way it worked. In order to help potential customers, large retailers, among which is Asos, have introduced photo-searching tools which work based on computerized algorithms. …

About

Sarafan Technology Inc.

Тhe blog about what we live and love: Sarafan.AI, technology, marketing, and the tough and exciting start-up life

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store