Become a member
Sign in
Toshiyuki Higashi
Toshiyuki Higashi

Toshiyuki Higashi

4 Following
3 Followers
  • Profile
  • Responses

Latest

Toshiyuki Higashi
Toshiyuki Higashi
Dec 16, 2015 · 1 min read

Concept Selection and Idea Pitches

Video Pitch:

Toshiyuki Higashi
Toshiyuki Higashi
Dec 2, 2015 · 6 min read

Preliminary Idea Evaluation

Market Survey:

I surveyed a mixture of people for this assignment, some coworkers, some extended family, and family members of friends I was able to see over the holiday weekend. Regardless of my connection to whoever it was I was talking to, I framed…

4 responses
Toshiyuki Higashi
Toshiyuki Higashi
Nov 12, 2015 · 8 min read

Structured Ideation

Substitute:

Starting snack → Cheese Cracker sandwiches (the square crackers with cheese in between)

Can I change its shape?

Can I replace or change any parts?

3 responses
Toshiyuki Higashi
Toshiyuki Higashi
Oct 25, 2015 · 5 min read

Blue Sky

My General Ideas:

4 responses
Toshiyuki Higashi
Toshiyuki Higashi
Oct 15, 2015 · 13 min read

Research

Just so you know, the Sub-Theme for snacking I’ve decided on is brand characters, mascots, or accompanying storyboards. This is the direction I tried to steer my interviews, observations, and experiences. As you’ll see I had mixed successes with this.

Ask:

2 responses