I like how you had a good range of types of people interviewed, from direct users to observers of kid snacking. I think tapping into the actual target customer/user is great and provides important insight but at the same time kids may explain things differently so having adults nearby and can corroborate or further clarify information is pretty cool. I also like Dwight on your laptop.
I wish there were more quotes from Cayden, he’s funny and also representative of a very important perspective.
What if in addition to doing your own grocery store reconnaissance you consulted with a store worker or someone responsible for restocking and were able to hear insider information about what’s sold the most?