Graphic Design & Services: Brochure

I chose to create a brochure introducing Overdrive to the patrons of my fictional library. As I am not currently working in a library with real services to tout, I made the decision to highlight a common service that I know little about. With this approach, I was able to cross two things off of my list in familiarizing myself with this resource while experimenting with brochure creation.

As this was my first brochure, I decided to use a tri-fold template. Within this comfort zone format, I felt more comfortable playing around with some of the design elements and tips in Robin Williams’ The Non-Designer’s Design Book. Earlier this week, I made the switch from iWork to the Microsoft Office suite for Macs. It was a no-brainer for me, then, to introduce myself to some of Word’s features with this assignment. If I am being totally honest though, I don’t really have a good sense of what other applications are available.

Word provides dozens of brochure templates to use as a jumping off point. The platform also offers comprehensive color schemes and font groups to keep beginners from being overwhelmed. While I built my own font pairings and changed up the color scheme a bit, I do feel that I relied to heavily on the template I began with. Over time, however, I expect to become more comfortable with making significant changes and even (maybe) being bold enough to build up a brochure from a blank page.

Reading Williams’ book has really made me excited about graphic design and I cannot wait to build up this skill. The process of making this brochure made me really consider what attracts me to and sustains my engagement with various pamphlets, flyers, cards, etc. I think that focusing both on the elements needed to draw people in as well as those needed to effectively convey information made it a better project than I could have made before. Knowing how to grab a patron’s attention and to hold with strong design elements is going to be key to actually getting information into the hands of patrons. You can make brochures until your fingers fall off, but if they aren’t being read by your patrons, they are doing nothing to enhance your users’ experiences within the library.

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