Growing a following on Instagram has become one of the most important — and sought after — elements to the Social Media strategy of any brand (personal or otherwise). Doing it right takes a ton of time, energy, effort, thought and strategy, and is certainly more of an arduous task than a lot of brands or Influencers may make it seem. Every action must be made with intent, and building a genuine community around your brand or subject matter must be the goal. Success will follow.

Before we get started, watch our video on how to setup your profile for…


Over 500 million people are using Instagram Stories every day — this is a feature of Instagram you most definitely don’t want to slack on. There is no doubt your potential customer is on Stories, but it can be hard to stand out among all the other businesses leveraging ephemeral content to tell their brand story.

So how do you stand out from the rest? Today we’re breaking down 5 Instagram Stories features and how your business can use them to add personality to your content, step up the creativity, and most importantly, increase your Instagram follower engagement.

Prefer video…


As the years have been inclined to do lately, 2018 flew by. For our final blog post of the year, we figured we’d go out on a limb and do something we’ve never really done before — make some bold Social Media Predictions for 2019.

You also may have noticed that we recently rebranded the company with a new look, new logo and new website (shout outs to our partners Creative Dot). …


It’s undeniable, Social Media Marketing is critical to your brand’s success online. It allows you to increase your visibility so that you can find new customers, strengthen your relationship with existing customers, and put yourself in control of any conversation surrounding your brand online. It also makes you money. Social media has a 100% higher lead-to-close rate than outbound marketing, confirming that building an audience can significantly increase your conversion rates while equally fostering brand loyalty.

Don’t underestimate its importance, and avoid making these mistakes many brands are still making online.

Prefer video? You can watch a summary of this…


There’s no better — and ultimately almost free — way to promote your brand and your business online today than Content Marketing. By definition, Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute.

Content Marketing can include all the various types of media you currently consume on the internet — videos (instructional, educational, vlogs, documentaries), images (photography and designed graphic images), original music, ebooks, podcasts, online radio, and blog posts…


Recently we outlined some of our favourite business books that had come out in the past five years. Being that all things shiny and new are much more prevalent and in our faces in this day and age, there’s no wonder that most of us end up only looking at what’s right in front of us — if it’s not on our screens, it doesn’t exist, right? But as with anything in this life, there were many, many predecessors to those who are delivering their knowledge in written form today.

For those of you who are north of their 20s…


Back in February 2016, Twitter was in a bad place. Their share price sat at a measly $14, employees left or were laid off in droves and #RIPTwitter was trending on their own platform — the irony of which is not lost on us. But a lot has changed for the (formerly) struggling network since that premature proclamation was made a little over two years ago. Contrary to what you might have heard, Twitter is back and better than ever.

The site now claims to be sitting pretty with 336 million monthly active users (up from 328 million a year…


Learning is a never-ending process, and this is especially true in the business world. Life is now our classroom, we’re all responsible for continually expanding our own knowledge and there’s no better way than hitting the books. Although Gary Vaynerchuk insists he doesn’t read — yet the man has written four best-selling books — we believe that it’s an important element to maintain and continue doing in the life of an entrepreneur.

Being big readers, we wanted to share some of our favourite business books that were released in the last 5 years. Some of these books are incredibly popular…


Influencer marketing is not a new concept (see celebrity endorsements), however when barriers of entry came crashing down by way of social media platforms like Instagram and Facebook, it created the opportunity for anyone to be an Influencer. Now a billion-dollar industry on Instagram alone, brands and marketers have quickly flocked to Influencers for support in their marketing efforts.

When Influencer marketing works, it works. …


Over the past few years as social media has become a ubiquitous part of all our lives, one element has received an unfairly bad rap — social automation.

A lot of people equate automation with spam, and that’s just factually incorrect. Automation is an intelligent method of utilizing technology to execute repetitive tasks on your behalf, while spam is directly sending unsolicited messages to potential customers or clients. They couldn’t be more opposite in nature.

Any Social Media Manager (SMM) worth their salt automates a lot of their simple, recurring tasks to save them time which they can then reinvest…

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