9straatjesonline becomes OU. Boutique Stories
Launching a redesigned retail app

July 26th, 2017
We are happy to share that the OU. Boutique Stories app has been launched. The new app is part of the transformation of our long-time customer 9straatjesonline into OU. Boutique Stories.
International boutique shopping
OU. Boutique Stories is the best place to find exclusive boutique fashion, hand-picked by owners Val and Rose. Before, 9straatjesonline focused on products from boutiques in the 9 streets of Amsterdam. At OU., you can now find beautiful apparel, accessories, and interior design from over 60 brands worldwide.

Updated style, updated features
We redesigned the app according to the brand’s new style guide. We changed the app icon, logo, colours, and fonts. We also upgraded the OU. app to our latest Magento extension. This big update is all about personalisation. From now on, customers can create a new account or log in with their existing one in the app.

An improved checkout
Besides the personalisation update, we introduced the new checkout to the OU. app. We redesigned the terms and conditions block and coupon code to be more discoverable. Also, we updated the input fields so customers can easily fill in the forms. Now, checking out is even faster than before.
Download the app
You can now download the OU. Boutique Stories app in the App Store or update the old 9straatjesonline app on your device. The app is available on iOS only.
Originally published at www.highstreetapp.com.
