February 15th, 2015
Design is literally part of everything we do at Highstreet. It determines the overall experience of our product.
How fun and easy shopping in our apps is for consumers. How well our publishing tools work for the brands that work with us. And how we present ourselves on our website. For us design is about more than just looks or interactions. It is also leading when we consider the copy, when we code the app, when we prototype animations and transitions. Everybody in our team works on design in some way or another.
That is why we are very happy to have been informed that we have received the prestigious International iF Design Award 2015 for Highstreet. It is an acknowledgement of our focus on user experience design and our ambition to create fantastic shopping app experiences. We are very grateful for the honour. The official announcement takes place on the 27th of February.
Originally published at www.highstreetapp.com.