Lift-off for the Vince app
Straight from 5th Avenue into the palm of your hand
Exclusive fashion brand Vince has just launched its mobile shopping app on the Highstreet Mobile platform. From now, Vince provides their customers with an easy and relaxing way of shopping their Californian designed collection. Vince infuses urban utility and modern sensibility into signature, luxury fundamentals. From its edited core collection of ultra-soft cashmere knits and cotton tees, Vince has evolved into a global lifestyle brand and destination for both women’s and men’s apparel and accessoires.
Vince is unlike any other brand on our platform. With their minimalistic styling, all the attention goes to their beautiful products. The app acts as the digital flagship store for the brand. Offering the best experience for the fans of the brand.
A richer mobile experience
Scrolling endlessly through products is a joy with the Vince app. The beautiful product images are maximised on the category view to have more impact. This increased size gives the category view a whole new vibe.
Shop the Look
It’s nice to see that Vince has a different view on the Lookbooks; they used their portrait photography in a grid-like way, so that looks the look alike can be displayed next to each other. With our latest Lookbook update, swiping from look to look has never felt like this before.
Deep Salesforce Commerce Cloud integration
Nothing is more annoying than doing duplicate work. Because of our deep integration with Salesforce Commerce Cloud, the Vince merchandisers only have to edit their product catalog in Salesforce. The app will automatically display these changes as well as realtime stock and other crucial data.
Off to a great start: + 200%
The Vince app was well received by Vince customers as in the first few weeks of go-live, the app already booked a huge increase in conversion rate. Customers using the app showed a 200% conversion increase compared to customers on mobile devices using the website.
Available on the App Stores
You can now download the Vince app for iOS and Android in the US App Stores. Happy shopping!