Outside Perspectives: How to Sardines & Wet Leaves helped to Create Innovative Ideas

Conveyor Belt Sushi

The birth of Yo! Sushi was inspired by the founder’s love for sushi and his experience living and working in Japan. He was struck by the popularity of “kaiten-zushi” (conveyor belt sushi) restaurants in Japan and saw an opportunity to bring the concept to the UK. He opened the first Yo! Sushi restaurant in London in 1997, featuring a conveyor belt system for serving sushi, and the concept quickly gained popularity. The restaurant was designed to make sushi more accessible to people in the UK, as it was a novel concept at the time

Are you looking for ways to generate innovative ideas and solutions for your business? Trying something new might be the key. By stepping outside of our comfort zones, we open ourselves up to a whole range of possibilities and perspectives that can help us break away from our existing thought patterns.

As Yo! Sushi shows, something that maybe a give and common in one scenario might be a whole new innovation in a different context. Experiences can offer us new insights and allow us to approach challenges from a different angle. We’ll look at why getting out of our comfort zone is so important when it comes to unlocking creative potential, as well as some tips on how best to go about doing so.

We all know how important it is to come up with innovative ideas for our business. But what if the same old methods of brainstorming and problem solving just aren’t cutting it? Many successful entrepreneurs have found that getting out of their usual routine, trying new experiences, and embracing a new perspective can be the key to unlocking creative possibilities. We’ve all experienced that feeling of being in a rut, where everything feels the same and nothing is sparking any creative ideas. So why not give it a shot?

You don’t even have to go all the way to Japan to do it. Keeping your eyes open while taking a walk might just do it.

Pringles were inspired by the concept of “stacking” potato chips. The inventor of Pringles, Alexander Liepa, was inspired to create a chip that could be stacked without breaking, while maintaining a consistent shape and taste.

This idea was inspired by the way that wet leaves stick together and form a neat stack, Liepa applied the same concept to create a chip that could be stacked without breaking.

The result was the Pringles chip, which has a unique shape and texture, and can be stacked without breaking. The design of the Pringles chip also allowed for a more efficient use of space, making it easier to package and transport.

By exploring different experiences and perspectives, it can help us to unlock the doorways to new possibilities, one that may not be available in our usual day-to-day environment. This can lead to our minds being opened up and thinking in ways that we had never considered before. Even if the experience doesn’t relate directly to business, it can expand our understanding of the world and open our eyes to new ideas.

You might be thinking, I don’t have time to start new a new hobby but even small changes to our habits, ordering a different thing off the menu, taking a different route to a local coffee shop, can help us jump out of our current river of thinking and open ourselves up to new experiences.

Would it surprise you to know that the way that the sardines are stacked in a can provided the inspiration for the configuration of the British Airways First Class section on the plane.

When it comes to achieving business success, taking risks and exploring new ideas and experiences can be an invaluable part of the process. By stepping out of our comfort zone and embracing change, we can open ourselves up to a whole new world of possibilities. This can help us break away from existing thought patterns and come up with creative solutions for our business.

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Former Disney Innovation Catalyst I Founder of Unleash your Creativity Masterclass I Founder of HiHelloSura I Small Creativity Habits for Big Change

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Sura Al-Naimi

Former Disney Innovation Catalyst I Founder of Unleash your Creativity Masterclass I Founder of HiHelloSura I Small Creativity Habits for Big Change