Hilary VizelinEvreeThe power of a head startWe work harder towards goals when we can see our progress. Psychologists and Starbucks know this as Goal Gradient Effect.Sep 29, 2017Sep 29, 2017
Hilary VizelinEvreeThese five shortcuts are costing you a fortuneTime is money. That’s what we tell ourselves every time we pay a premium for a convenient shortcut. But in these five cases, taking the…Sep 18, 2017Sep 18, 2017
Hilary VizelinEvreeOur bird-in-the-hand biasWe’re suckers for immediate gratification, even if waiting might bring greater rewards. Psychologists call it future discounting.Sep 15, 2017Sep 15, 2017
Hilary VizelinEvreeWhen credibility meets celebrityFour out of five psychologists agree: We have an irrational tendency to trust an expert, no matter their level of expertise.Sep 1, 2017Sep 1, 2017
Hilary VizelinEvreeThe Ikea EffectThe world’s largest furniture retailer knows we tend to place more value on the things when we’ve put personal effort into. It’s called the…Aug 18, 2017Aug 18, 2017
Hilary VizelinEvreeEscape from your comfort zoneWe may think we like to go against the grain, but status quo bias says we prefer to keep most things the way they are.Aug 3, 2017Aug 3, 2017
Hilary VizelinEvreeThink you’re better than everyone else? So does everyone elseWe tend to overestimate our abilities when compared to other people. It’s called Better-Than-Average Effect.Jul 18, 2017Jul 18, 2017
