20 Essentials Every Solopreneur Needs for Success
Over the years, I’ve learned in my work as a solopreneur that success of course takes determination, creativity, guts, faith and talent, but there are also a bunch of other things that every solopreneur should be using or doing to achieve great things. Here’s my list.
20 Essentials Every Solopreneur Needs to Succeed
1. Website. If you’re a solopreneur, I hate to break it to you, but if you don’t have a website, you don’t exist. Services like Squarespace and Wix make it possible for you to easily create your own.
2. Twitter presence. Every solopreneur needs to take advantage of this social media platform. It is an ideal platform for anyone who is seeking to leverage their expertise.
3. A desk with a ton of space. I got this desk from World Market a few months back . It almost doubled my work space. It’s been GREAT. Bonus: it was also easy to put together.
4. Google voice number. If you’re a solopreneur this saves you from using your minutes on work-related calls. Get that free Google voice number and let them call your “office line.”
5. Buffer app. This let’s you pre-schedule social posts with regularity. I’d skip it for Facebook but it’s perfect for Twitter and Linkedin.
6. Pocket. This digital bookmark lets you save pages you’d like to look at later. If you strive to be a content curator around your given area of expertise, this is a great way to save content that you can share later.
7. Tweetdeck (or Hootsuite if you’re into that). Every solopreneur needs a way to manage multiple accounts at once. I like Tweetdeck best to glance at my Twitter feed, notifications, lists and sent posts all at once.
8. An optimized Linkedin account. If someone is searching for someone like you, will you pop up in their search results?
9. About.me page. It’s too easy not to use. Get one.
10. Solid headshots (and other professional photos for your website and social media would be great too.)
11. WordPress blog. For SEO purposes, for customization options, for credibility–you need a self-hosted WordPress site.
12. A lunch break. Get out of your office. Unplug. Go for a run, heck a walk will do. Get some sunshine. Then get back to work. Solopreneurs can easily never stop working. That’s why you need to be intentional about time off.
13. A clear list of what only you can do and what can be outsourced. Are you terrible at bookkeeping? What about answering emails? Scheduling things? What about tending to your plants or housekeeping? Could you plausibly use independent contractors so you can focus on the strategic items on your list? Figure out what you can outsource and outsource it.
14. A group to connect with on the regular — whether it is a remote team, a book club or a business professionals weekly gathering, you need to be in community.
15. The 4-Hour Workweek. Buy this book. Read this book. Apply the principles.(See #16.) Your life will be better for it. Guaranteed.
16. Batch similar tasks. Let’s save the decision-making brain power for what really matters. In the meantime, how bout you do all your blog writing at the same time once a week–heck, once a month. How bout you do your grocery shopping only on Sundays? Shifting your focus throughout the day is tough on your brain. Shift less. Focus more.
17. Track your time. Afraid you might be wasting too much time on a given vice? Track your time. It doesn’t have to be a complex process. Just jot down how you’re spending your time throughout the day on a notebook next to your computer. Do you keep to your schedule or do you diverge? Worth investigating to see if you’re maximizing your time.
18. Give yourself a cut off for how much time you will spend on social media (or video games or online shopping or TV or etc etc etc) each day. You know how you’re prone to waste your precious time. Be a drill sergeant on yourself. You won’t be mad at yourself for it.
19. Do not disturb button on your iPhone. Find the button. Embrace it. Every text message and email doesn’t have to be attended to at the moment that it is received. Be a good steward of your time, energy, attention and brain power. If you’re easily distracted, employ the power of “do not disturb.”
20. Designated time off. In addition to taking a lunch break or exercise break mid-day, I encourage you to make sure you have long periods of time off each week. A Sabbath was invented for a reason! Give your time to rejuvenate, refresh and recalibrate. You’ll be more effective the following week as a result.
Well, there’s my list of 20 things every solopreneur must have to be successful. It’s not comprehensive though. What would YOU add to the list?
Hilary is Principal of HSL Creative and she’s passionate about helping solopreneurs maximize their online platforms through blogging and an intentional social media strategy. To learn how she may be able to help you, contact her here.