Once we have a sense of where we’re at, we think about what we need, as a team. I don’t mean what does the team need as far as tooling or technology goes, but what do we need emotionally? Do we want to slog along without any short-term visible progress, or can we grab a quick win and start to pick up some momentum? It depends — how did the last project go? Are we coming off a high or a low? If a low, maybe we should find some quicker wins to fuel the spirit. If a win, maybe we’re already feeling good enough about ourselves to go heads down without anything material to show for a few more days. The past plays a surprisingly important role in the present.
On the design side of things, we often try to stay away from the details early. Details can turn into quicksand. We never want to get stuck on something early on — that’s a surefire way to burn too much time on something that’s going to change later anyway. Never ever get stuck on something you just know you’re going to change later. So when we start a design project, we typically go from very big to very small. It’s a bit different from choosing hard first or easy first, but it’s still a choice. We still have to decide where to begin.