Chatbots — Point of Difference
Outlining the Significant Point of Difference between Chatbots and Mobile Apps.
Messaging Apps have Surpassed Social Networks.
“The combined user base of the top four chat apps is larger than the combined user base of the top four social networks. Chat apps also have higher retention and usage rates than most mobile apps. Finally, the majority of their users are young, an extremely important demographic for brands, advertisers and publishers.” -Business Insider
Humans are innately wired to have conversations. It’s part of our daily lives, and we rely on our devices to help us communicate every day.
So it is only natural then for businesses to build where their users are active.
From a User Point of View here are some benefits for using a Chatbot:
- No need for the user to download a new app
- The Convenience — Use just one app for multiple purposes
User experience is enhanced when you are able to interact with a Chatbot from right within your favourite Messaging App. You then make a decision whether to subscribe to it or not. Gone are the days of reluctantly downloading another App to test it out. If the user does not get value from the Chatbot they simply stop using it by unsubscribing or alternatively, you can block the bot if you’d rather never use it again.
Current Chatbots are bringing existing use cases to a new interface. As the technology in AI (Artificial Intelligence) improves and as consumers adopt the new technology, there will be a total innovation in the functionality of Chatbots. The sooner you get yourself comfortable with the changes the better.
The following are the benefits for a business to adopt the use of a Chatbot:
- Alternative user interface to current processes
- Build where their users are active
- Design Conversational Personality
- Simplicity in Design
- Faster Deployment
- Lower Cost
Basically, there are 2 types of chatbots — unintelligent ones that act using predefined conversation flows written by people and intelligent AI Chatbots that use machine learning. No matter which kind you build, it will be more personal and human than your usual app. You can fill it with your personality, your brand’s identity, make it speak to your users like you would, change its message depending on the input from the user.
Chatbots are usually text-driven, with images which makes it easy to start interacting with a Chatbot. Think of the messenger app you’re using — it’s simple, and that’s exactly why we like these things so much. Simplicity is the core of a chatbot concept that’s why they are destined for success.
There are many third party platforms available today where small business can build and deploy their own Chatbot. No Coding required. Compared to Building and deploying a mobile App there is no comparison. In fact, it will happen much faster than creating a cross-platform app, for example.
Many of these platforms boast that you can build a Chatbot in 10 Minutes. You can build and deploy a basic but functional Chatbot relatively quickly. Then you invest time and effort to add media, and fine tune your conversation based on user input. (The Chatbot can capture the user input)
Chatbots built on the third party platforms eliminate the necessity to publish the Chatbot yourself, where you would need to seek approval from the Messenger Platform. Building a basic chatbot is fast and, as a result, inexpensive.
So whether you are a consumer looking for a solution to a “problem” or if you are a progressive small business looking to find a presence in this emerging “conversational commerce” technology, to solve “pain points” using Natural Language Programing, now is the time to explore the exciting opportunities that lie ahead in the new era of the Chatbots.
For more News and Reviews or to even post a link to your own Chatbot or one you recently discovered, you may visit the FB Messenger Chatbots page.