Top 10 Great Reasons to Attend CMS Asia 2018
“Content is the only thing that keeps all of us running”.
I always say this thing during my training sessions and even at events.
The reasons are, without content,
- Print Media and Traditional Marketing could never have been invented
- There could not have been any technology, website, emails, etc.
- You could not target national or global clients
- Social Media could not exist
- There won’t be anything like Digital Marketing
- Your customers don’t look for anything online
- And finally, Google would not have anything to show up
So, the content keeps us moving.
And, content marketing keeps our business moving.
Let’s have a look at an image below:
This image by Content Marketing Institute & MarketingProfs clearly sees that around 37% of B2B marketers have not seen successful content marketing campaigns.
Well, these ratios are always captured from their surveys. And, there are high possibilities that you might have not participated for your B2B company is such surveys.
Recently, I got to know that CMS Asia 2018 is in the early months of 2018 that is February and it means that content marketing needs more attention in the year 2018.
So, how was your last year with content marketing strategies for your business?
If you’ve not yet thought or discussed with your teams, wait till you attend CMS Asia 2018. Well, I have many reasons why I strongly feel that this event is going to be fruitful for the content marketers like us.
Firstly, let me give you an introduction to this conference.
What is CMS Asia?
CMS Asia is Asia’s largest content marketing conference where great content marketing experts, teams, brands, publishers, content generators and many more from the digital media industry gather to experience and explore the content marketing segment.
Looking at the expansion of content marketing industry, there’s always new, enticing and even challenging things that are never discussed in the articles that you read online. And, such things are discussed in such leading conferences like CMS Asia.
CMS Asia has been partnering with great brands like LinkedIn, Salesforce, Outbrain, Yahoo and many more to ensure the attendees can explore new content marketing tricks, find solutions to their challenges and achieve their business objectives every year.
CMS Asia is coming up with their 6th Edition of the conference in this year 2018.
Have you got registered yourself or your team for CMS Asia 2018?
If not, let’s have a look at the reasons to attend Asia’s largest content marketing event:
1. Be at Asia’s Largest Content Marketing Conference
CMS Asia, as I discussed above, is Asia’s largest content marketing conference. This event has the sponsors and partners from all across the world.
In fact, there are brands that support this premier content marketing event, including LinkedIn, Best Media Info, Cision PR Newswire, Pure Media Imagination, HRKatha and Ixigo.
Earlier they’ve also been partnered with LinkedIn, Salesforce, Taboola, Outbrain, Yahoo, Unruly and many more.
It becomes an honor for any of us to attend such a huge event.
2. Stay one step ahead in Content Marketing
Various brands have already started investing in content marketing, and even driving stupendous results.
CMS Asia is highly focused on content marketing segment. The idea behind this event is that as we all know that the digital media is growing tremendously. And, to stay up with the user behavior, social media acceptance and even the latest technology trends, makes us really worried about the content marketing strategies.
This event is going to have more than 700 marketing professionals from all over the world to learn, talk, experience and evolve around content marketing.
3. Know In-depth Content Marketing Tactics for B2B & B2C
The content marketing program for the event CMS Asia 2018 is out at the website.
The speakers at the event are going to share great data, insights and even case studies on how B2B and B2C brands are nailing it with the in-depth content marketing tricks.
They are even going to talk about the challenges that we face in content marketing in our day-to-day marketing efforts with their strong solutions.
Well, not just B2B and B2C sectors, but there will be deeper discussion on the Ecommerce content marketing tricks, challenges and solutions.
4. Learn from Industry’s Top Leaders
So, now let’s have a look at the content marketing leaders that are going to make this event a huge success for all the attendees:
- Raghuvesh Sarup — CMO, Microsoft
- Samar Singh Sheikhawat — CMO, United Breweries Limited
- Sunay Bhasin — CMO, MTR
- Richa Singh — CEO, Healthcare@home, Phillips
- Roshni Das — Marketing Director, Intel Inc.
- Madhavi Irani — Chief Content Officer, NYKAA
- Jayant Kshirsagar — Marketing Director, SAP
- Nikhil Rastogi — Country Head & Marketing & Digital Sales
- Neha Ahuja — VP — Marketing, Vodafone
- Deepak Sharma — Global Head Digital, Brand, Thought Leadership & Engagement Marketing, Wipro
- Manish Rathi — CEO, RailYatra.in
- Arpan Basu — Communications Head in India & South West Asia, Coca Cola
- Virginia Sharma — Director — Marketing Solutions, India, LinkedIn
- Solomon Wheeler — Marketing Head, Vistara
- Maneesha Khanna — Director — Global Media & Content COE, Pepsico
- Manik Nangia — Chief Digital Officer & Marketing Director, MAX Life Insurance
- Sameer Seth — Marketing Director, Dolby
- Sridhar B — Chief Digital Marketing Officer, Diageo
- Pallavi Singh — Marketing Head, MG
- Sharat Bhattatiripad — Head of Content, Fever 104 FM
- Komal Puri — Marketing Head, Schwarzkopf
- Rasika Tognatta — Marketing Director, Turner
- Abhijit Bhattacharya — CMO, KOOVS
- Madhu Joshi — Marketing Director, Accor Hotels
- Shahana Sen Mishra — Marketing Head — Brand & Digital, Tata DoCoMo
- Amit Tandon — Marketing Head, HealthKart
- Abhishek Joshi — VP & Head — Marketing, Analytics & Content Syndication — Digital Business, Sony Pictures Networks
- RP Singh — Summit Chairperson, Content Marketing Summit
- Radhika Shapoorjee — Ex. VP — Communications, Hike
- Clarinda Cerejo — Editor-in-Chief, Edtage Insights
Well, these are the successful leaders for their brands and we see their brands being successful with the effective content marketing strategies. So, it will be an honor to get insights from the speakers of such successful brands.
5. Represent Your Brand to be the One among the Renowned Brands
CMS Asia understands that content marketing is always a combined efforts of the team. And, hence the registrations are formed in such a way that help the startups and other enterprises to book the tickets in bulk for their teams and even get discounts on the total price.
We just discussed in the above point about the brands whose leaders are going to talk about their content marketing expertise and experience. So, it is also an opportunity for your team to represent your brand and come in-person with such leaders to engage with them during the live event, coffee breaks, lunch breaks and many more times.
Well, it’s always great to engage with the people from the same industry.
6. Participate if you belong to digital media
Content Marketing Summit Asia 2018 has just one clear vision to explore more and more things in content marketing.
But, you might be wondering, who can attend this event.
So, CMS Asia 2018 has invited each and everybody that belongs to digital media.
* CMO, CEO, CIO & Any other C-suite professionals
CMO + CIO = Customer Experience
When we discussed the list of speakers, we saw CMOs and CEOs that are going to participate in this healthy discussion on content marketing. This event is important for you to attend because this is going to strengthen your marketing capabilities and efforts. And, at last, it helps you transform your company into a brand.
* Marketing teams — Digital, Content, Social Media and Influencer
There are various teams working for the enterprises to help them achieve success over various marketing channels — Digital, Content, Paid, Social Media, Influencer and even traditional marketing.
Such teams must attend CMS Asia 2018 as they would learn how, why and when to utilize the power of content in your marketing strategies. They can also discuss their personalized challenges with the experts at the event and solve them there and then.
They can even learn about how to take a startup to a super-popular brand.
* Publishers — Editorial Heads, Managing Editors, Sales Head of Publishing Houses
The teams of publishers at the various publishing houses are the greatest people to monetize their content. And, CMS Asia 2018 is going to feature some great resources that can help them upgrade their content marketing methods and stay up-to-trends.
There will be in-depth discussion on tools, web-based platforms and other resources that the publishers can utilize while working with writers in a great as well as on-budget way.
* Content Creators — Writers, Bloggers, Journalists, Freelancers, Video Content Makers, Graphic Artists, Photographers and similar ones
Content creators are the people that are highly passionate in writing in-depth and meaningful content. And, this is the way they earn some super-beneficial paid writing assignments.
But, there are always latest versions of everything that we have been used to. The same is the case with content writing as well. Content creators have the opportunity to grab new paid assignments across the globe with CMS Asia 2018. Even, this event proves ultra-beneficial for networking purposes.
7. Witness the Content Marketing Awards 2018 — South Asia Edition
On the 2nd day of the event, CMS Asia 2018, the night is scheduled with Content Marketing Awards 2018 — South Asia Edition.
The judging criteria is that the entries should have met their desired business objectives with efficiency and effectiveness. And, the content marketing efforts of the brands, agencies and even individuals will be measured at the industry level.
It is an honor to witness such a huge award ceremony and cheer your favorite brand, agency or even your fellow at your company.
8. Learn to Measure the ROI of Content Marketing
The CMS Asia 2018 conference has also formed a special class on “The ROI of Content Marketing Masterclass”. This special session is powered by LinkedIn on the both the days.
This masterclass is not at all for the beginners. The content marketing professionals at the brands, startups, agencies and also, the freelancers who have been practicing content marketing since long and looking to advance their skills, expertise and experience, must attend this class.
Well, you can only attend this masterclass if you’ve been invited. And, for the invitation, you can always contact the team at CMS Asia.
9. Super Stunning Conference Experience
CMS Asia has chose 2 days for organizing it’s 6th Edition conference. But, they have planned a lot to offer a super stunning experience to the speakers and the attendees.
This content marketing summit is at The Leela Ambience, Gurugram, India, which is an Indian luxury hotel with gorgeous ambience and inviting amenities.
CMS Asia has planned the complete conference in such a great way that you have regular intervals of coffee breaks. In those breaks, attendees and speakers get to meet in-person and exchange ideas.
Also, the lunch is organized for the all the speakers and the attendees on both the days where you will experience the mesmerizing delicacies by The Leela.
10. Attend it because it’s in India
When it comes to the leading conferences, whether its regarding IoT, Bitcoin or any other, India witnesses huge success. I will just name a few of the leading conferences that make Indians proud to attend -
Amazon Web Services Global Global Summit 2017
Gartner Symposium/ITxpo 2017
Microsoft Tech Summit
Annual Information Security Summit 2017 by NASSCOM
Also, Gurugram (formerly Gurgaon) is one of India’s well-known financial and technology hubs situated at the southwest of New Delhi in northern India.
The city Gurugram has the world’s top notch companies in their grounds. Most of these eminent companies attend the CMS Asia on a regular basis irrespective of being organized in India. So, when CMS Asia 2018 is scheduled in Gurugram, India, the companies in India are going to make the most out of this event to ensure they advance their content marketing techniques.
Content Marketing Needs More Attention
Looking at the pace content marketing is taking its place, I believe there will be more of more events like CMS Asia in this year. My suggestion would be to keep your eyes open and attend as many conferences of content marketing as you can. Sometimes, you learn and sometimes you share. Content will keep revolving.
Note: I am not a brand ambassador of CMS Asia and these are my personal views.
