10 mindsets to keep when doing user research.
Published in
1 min readNov 17, 2019
- Aim for depth more than breadth.
- Focus on observed behaviours, not just stated preferences.
- Be visual and encourage participation.
- Empower people to curate their story through creative conversation starters.
- Assume a beginner’s mindset.
- No man is an island. Study networks versus an individual to identify opportunities.
- Debrief daily.
- Create opportunities to ‘live the story’. Experience behaviours first hand.
- Build consensus and inspire action through compelling storytelling.
- Bring people along to be part of your team.
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