The Best Word to Begin Any Post
There is one word that immediately promises the reader something wonderful ahead. A promise of enjoyment and a small respite from the avalanche of incoming information.
The most powerful word to start any blog post is: once. In that word is the promise of a story, real or fictional. It tells the reader she is about to be entertained.
Of course, it’s not the only attention-grabbing story-promising word. There’s today, earlier, yesterday, tomorrow. You can add to the list. They are all specifically time-related and they promise a story.
Stories have the possibility of an emotional connection like nothing else in the written word. Tell stories your readers will come back wanting more.