The Best Word to Begin Any Post

There is one word that immediately promises the reader something wonderful ahead. A promise of enjoyment and a small respite from the avalanche of incoming information.

The most powerful word to start any blog post is: once. In that word is the promise of a story, real or fictional. It tells the reader she is about to be entertained.

Of course, it’s not the only attention-grabbing story-promising word. There’s today, earlier, yesterday, tomorrow. You can add to the list. They are all specifically time-related and they promise a story.

Stories have the possibility of an emotional connection like nothing else in the written word. Tell stories your readers will come back wanting more.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.