On high value games, Iwata’s thoughts (Excerpt)

Excerpted, with numerous style-changes, from this article:


Why is this happening? To answer, it’s necessary to understand two very different ways of looking at our business, and these approaches focus on a single question.

The Question:

Is maintaining high value games a top priority, or not?

Nintendo’s Priority

We make platforms designed to demonstrate the high value of high quality videogame software.
But, there is a second, entirely different way to consider the value of software.

iOS & Android’s Priorities

The objective of smartphones and social networks, and the reason they were created, are not at all like ours.
These platforms have no motivation to maintain the high value of videogame software
[…] for them, content is something created by someone else. Their goal is just to gather as much software as possible, because quantity is what makes the money flow — the value of videogame software does not matter to them.

The Nintendo president ended by noting two important ideas for the continued success of the games business —

1st Answer

(…) the first few seconds of a game are crucial.
Gamers [are] no longer be prepared to wait up to ten minutes to understand what a title is about.

2nd Answer

(…) A game must be “quick and easy” for people to describe the “unique nature of the game” to others.
Social recommendations are far more persuasive than advertising.

Final Answer

If there is something considered impossible, then it should be made possible.

— Iwata, Nintendo.

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