David Krantz, former CEO of YP joins team Hirewire as an advisor

We are pleased to announce that David Krantz, former CEO of YP, has joined the Hirewire team as an investor and advisor.

David Krantz is a seasoned executive with experience in product management, strategy, marketing, business development, and managing a P&L at large corporations, private equity portfolio companies, and small venture funded start-ups.

As former Chief Executive Officer at YP, David led overall company strategy and operations for YP, North America’s largest local search and digital marketing solutions company. YP was formed as a standalone company in May of 2012 by the combination of assets from AT&T Advertising Solutions and AT&T Interactive with Cerberus Capital Management acquiring a controlling interest in the new company. YP has over 5K employees and $1B of online and mobile revenue. YP local search consumer properties such as YP.com, YPmobile, and the YP Real Yellow pages connect consumers with merchants across the U.S. YP’s thousands of sales and service professionals in local markets have unmatched, long standing relationships with hundreds of thousands of local advertisers.

We are excited to have David on board as Hirewire prepares for national expansion into new markets. Today Hirewire features 4,000+ employers in the service industry including a recent expansion into the retail vertical featuring over 100 retail brands including Best Buy, Starbucks, Whole Foods, Kroger, RaceTrac and more.