Matthew BarkerBusiness as unusual: Post-corona travel marketingAt a time like this only idiots or people much smarter than me should be making predictions. But with the entire travel industry on hold…Apr 1, 20201Apr 1, 20201
Matthew Barker“Overtourism” and the neglect of demand generationHow smarter marketing can help fix tourism’s biggest problemMar 11, 2018Mar 11, 2018
Matthew BarkerTravel marketing is broken — but now there’s a solutionTL;DR: Travel marketing is a nightmare for tour operators and is failing travel consumers. We’ve built an alternative that works better for…Aug 25, 20171Aug 25, 20171
Matthew BarkerTravel marketing is a nightmareDigital marketing is a great way to burn lots of cash, now more so than ever.Sep 17, 2016Sep 17, 2016
Matthew BarkerThe Labour response that could beAn edited version of a letter I wrote last night—nominally for our MP, Gill Furniss, but in reality mostly just to satisfy my own impotent…Jun 26, 20161Jun 26, 20161
Matthew BarkerInfluencer marketing: Has the bubble burst?Influencer marketing, aka blogger outreach — it’s the debate that keeps on giving.Jun 21, 2016Jun 21, 2016
