WITH SO MANY SOCIAL NETWORKS: DO I NEED TO CREATE AN ACCOUNT ON A SOCIAL NETWORK IN THE HIVE ECOSYSTEM IN 2023?
This first quarter is promising to evaluate the scopes, close cycles, and project new strategies of digital presence in social networks (RRSS) linked to your personal, professional, or business model purposes, so you will surely find articles related to the new trends that will remain or will be renewed for the new year, and this will help you to evaluate your best opportunities.
It is a fact that social networks such as Instagram, Tiktok or even Amazon’s live broadcasting Twitch occupy the first places of popularity according to an analysis of portals such as Forbes. However, it should be mentioned that European or Asian countries use social networks that respond to these territories’ internal social and political contexts.
In this scenario, Hive, which is a blockchain for web3 with a fast, scalable, and easily accessible protocol, has a thriving ecosystem of decentralized social networks for gamers, content creators, communities, and projects that contribute to the new generation of the Internet, where it is currently a challenge to promote the transition and adoption of Hive’s social networks in Web3, which is still in its initial phase.
It is important to note that, throughout the text, we refer to conventional networks (web2) as those commonly known which are managed by private companies: such as Instagram and Facebook, while Web3 Social Media is decentralized, in the case of Hive, where there is no owner or headquarters attached to any country.
We must be aware that most of the world’s users spend time on the conventional social networks already mentioned, which are constantly influencing those who have access to the Internet from any device and can also create content for fun, generate a community around, promote business models to the users themselves, establish simple interaction, generate inspiration and influence others.
Web2 social networks have everything within reach of people, and it is not necessary to look beyond the trends and platforms already positioned; the growth in the social networks is unstoppable and exponential in scope. Also, networks offer various tools and opportunities; then, to this point, you should ask yourself why you should consider Hive among so much diversity; for this, we organize three elements to help reflection.
CONTEXT
In the 90s, we were passive consumers of static information, a moment known as Web1; later, from 2000 onwards, there was a great change in the connections, and it was possible to create and connect with the Social Networks of Web2 which we generally already know.
Social Media, such as Linkedin, Facebook, Youtube, and Twitter, appeared worldwide to promote people’s interaction, and progressively other well-known platforms such as Whatsapp, Pinterest, Instagram and, most recently, TikTok in 2016, saw the light of da.
Social Media gathers components designed to respond to specific needs and interests, which are not our purpose in delving into each one; these features can be investigated directly in any information portal. You will find various options for all tastes: to make appointments, ideal spaces for gamers, to send voice messaging, video chat, and other platforms exclusively to generate unlimited content.
Then, decentralized approaches to Web3 emerge to take advantage of blockchain technology to return trust and ownership to users; they are certainly familiar concepts. Still, interest in them is increasing, and that is where Hive is based on creating its decentralized social networks.
Summarizing, the web1 allowed reading the available content, and the web2 transcended reading and allowed creating and interacting. The web3 allows reading, interacting, creating, and owning data, which is a differential aspect in this long trajectory.
CRITICAL KNOT
In the progress of these already-known social networks, there are present critical points which have greatly affected the dynamics of users around the globe, who, for various faults to policies, can lose their accounts, be restricted and censored, be victims of identity duplication, also in any case of a massive fall of some of these platforms, the world and its connections can be paralyzed of which we already have several precedents in the last two years with the failures or errors for example of Meta: Whatsapp, Instagram, and Facebook.
Faced with these situations, the Web3 approach aims to mitigate acts of censorship or restriction by using blockchain technology to protect user data in a blockchain, so we can create, contribute and also own our information because of its decentralized feature.
On the other hand, we must take into account traditional social networks. However, they offer opportunities for different profiles, growth opportunities, and systems to virtualize content; users can generate alliances, locate sponsors and thus make their personal and commercial brands scale; this depends purely on their efforts and not because the same platforms have functional properties available to generate new economies, so the substantial value generated by these social networks, is centralized and controlled by corporations.
HOW DO I KNOW IF HIVE SOCIAL NETWORKS ARE IDEAL AS A POSSIBLE SOLUTION FOR ME?
Currently, there is a great demand to have a digital presence, a clear profile, and defined personal or commercial brands. Platforms demand strategies, create community, and shorten the information by immediacy, but these characteristics are specific to some social networks that you know once you make use of them.
First of all, you should consider that being part of any social network should go hand in hand with your objectives, values, goals, and needs; although social networks offer various opportunities for multiple purposes, you should evaluate two things:
- What are you looking for or expecting from a social network: interests, needs, value, and protection of your content?
- What you bring to the social network: from your talents, capabilities, or projects.
Users use social networks with different needs: to create, for pleasure, for simple consumption, and for business, but they must also be used from the awareness of the value, trust, and respect for your content or projects that you feel part of, without fear of being limited at any time, obviously, in any social network there are certain rules of cultural coexistence which must be respected, but to be part of a network is essential to the security of user data.
You should know that Hive’s social networks have a focus on transcending merely the interaction and creation of content to also owning your data without censorship and annoying restrictions, creating community through projects that generate value and are intended to transform lives, plus, if there is no certain space or niche, you have the opportunity to create it in the Hive ecosystem. Hive, in turn, has a thriving economy to generate distributed incentives in a decentralized way; However, it is not the ultimate goal; it is a way to generate value from person to person without intermediaries.
Hive is a blockchain for Web3 that is global and multicultural and aims to connect everyone. Still, we must be aware that it is a challenge for any new user to understand, in the first instance, its complex and complete ecosystem, its opportunities and scope for both development projects, investment projects, decentralized gaming applications, and social networks for content creators who want to add to the blockchain, such properties are focused on various common interests.
Whether Hive is for a new user depends on their needs and goals, but its security, integrity, and value must prevail.
RECOMMENDATIONS
Keep in mind that if you consider being part of Hive for these upcoming months of 2023, it is important to take into account some recommendations:
- To achieve the adoption of new web3 alternatives such as Hive, use education as an engine that drives the understanding of these new and challenging processes.
- Research, explore, consult, and test its benefits.
- Hive is early, so innovation and development projects offer many opportunities to contribute.
- Please don’t forget to learn about blockchain’s new economies of person-to-person relationships without intermediaries from your wallet.
- Establish what you want to contribute from your talents, creativity, professional capabilities, or business model.
- Hive is a perfect space to create communities that support projects and common interests; you need to interact and make life in the ecosystem.
IN CONCLUSION
For this quarter of the year, evaluate all your efforts to achieve what you are looking for, knowing mainly your goals to choose the best option that is consistent and strategic for what you need, the ideal social network for you should give you confidence, value, opportunity to create, have security and ownership of your content, and it is important to verify that social network offers this for these next months of 2023.
The use of conventional social networks this 2023 is still trending in the world, although they are the same networks with persistent problems with restriction and security.
Perhaps letting yourself try new alternatives will allow you to discover options, other features to back up and secure your information, and different characteristics that can be advantageous, so if you decide to start building on the newest on the Internet and if you are interested in more information about Hive, we invite you to learn more at: Hive.io.
