Helen JacksonThe dos and don’ts of guest bloggingGuest blogging is an element of content marketing and, regardless of your industry, it can help you expand your audience whilst…Sep 25, 20171Sep 25, 20171
Helen JacksonWhy you shouldn’t spend money on marketing in month one of your businessAfter reading the title, the first thing you’re probably thinking is ‘if I don’t spend money marketing my new business, how will anyone…Aug 16, 2017Aug 16, 2017
Helen Jackson6 things you should remove from your offer landing page immediatelyYou’ve built a landing page to gather information from the user that is useful for your marketing purposes such as first names and email…Jul 14, 2017Jul 14, 2017
Helen JacksonHow to build a Twitter profile to be reckoned with (in 3 steps!)You can’t just expect to tweet your way to victory, waiting for a flock of relevant followers to come your way — it takes more than that.May 17, 2017May 17, 2017
Helen Jackson33 of the best FREE marketing tools for the small business ownerWhether you’re a sole trader or part of a small business without a dedicated marketing team, completing even the most straightforward tasks…Apr 11, 2017Apr 11, 2017
Helen JacksonHow to build a business blog that performsBlogging brings with it so many benefits.Apr 3, 2017Apr 3, 2017
Helen JacksonFailing to hit the mark with your content? Try these 8 content marketing tipsAhhh content marketing. Sometimes I think people just get fed up with hearing about it. Is it because they’re frustrated? Is it too much…Feb 24, 2017Feb 24, 2017
Helen JacksonHow the mobile-friendly algorithm update helped PPC campaigns fly in 2016My colleagues Miriam and Agnes researched and put together the following benchmark report. I thought I’d share it as I found it a very…Jan 30, 2017Jan 30, 2017
Helen JacksonHow to dominate 2017: Eye-opening digital marketing prediction from 11 digital expertsEveryone wants to know what’s next in digital marketing, and this year is no different. So, what’s the next big thing? Where should you be…Nov 22, 2016Nov 22, 2016
Helen JacksonA step-by-step guide to building your own buyer personasThe great thing about buyer personas is, they aren’t something only a handful of businesses benefit from - they can work for every…Nov 17, 20161Nov 17, 20161