Hi, Zach! Glad you liked it :) I knew I wanted to utilize Medium since it’s a growing piece of content marketing and strategy, but didn’t know how. Once we decided to start the company, I knew I wanted to record my thoughts of the first year (ish, who knows!) and record my thoughts, but I didn’t really want it mixed in with my main blog since the topics are pretty different. So Medium it is! It’s been a fun experience!