Heather TowsleyWhy you shouldn’t bring your spouse to networking eventsRecently, I attended a swanky VC networking event in San Diego that billed the event as “bringing together the elite and enterprising…Sep 30, 2016Sep 30, 2016
Heather TowsleyinSemantics SorcerySigns You’re Swimming the Wrong DirectionThere’s a marketing methodology referred to as “Downstream.” It’s very common. Often the marketing team is asked to market products that…Sep 29, 2016Sep 29, 2016
Heather TowsleyinSemantics SorceryUnique Technique Disrupts the BrainThere are a ton of articles on “how to write an elevator pitch” and “what makes a great elevator pitch” but there’s no service out there…Sep 20, 2016Sep 20, 2016
Heather TowsleyinSemantics SorceryDoes Anyone Really Do Business on the Golf Course?I’m sure there are plenty of golf widows and bosses who ask the same question. Are you really getting work done at that annual golf…Sep 20, 2016Sep 20, 2016
Heather TowsleyinSemantics SorceryTop Takeaways From Melania Trump’s “Plagiarism”The controversy surrounding the Melania Trump keynote address at the 2016 Republican National Convention (viewed by an estimated 35 million…Jul 20, 2016Jul 20, 2016
Heather TowsleyinSemantics SorceryThe TOP 5 Reasons Your Marketing Bombs#5. You aren’t reaching the right person. Be sure you’re selling to a person who has the problem you solve. Be sure you communicate in a…Jul 18, 2016Jul 18, 2016
Heather TowsleyinSemantics SorceryThe BOTTOM 5 Reasons Your Marketing Bombs#10. You’re doing your own marketing. Do you own a marketing company? If the answer is NO, you shouldn’t be doing your own marketing. Focus…Jul 14, 2016Jul 14, 2016
Heather TowsleyBringing Water From Ground to TableWhile marveling about electric cars cruising your streets, communities connected by smart light bulbs, remote home automation and…Jun 19, 2016Jun 19, 2016
Heather TowsleyinEverything WaterBe Shameless About Stealing WaterHave you heard what the Lone Star state is talking about doing for water? To better cope with the lack of water, the Texas legislature is…Apr 28, 2016Apr 28, 2016
Heather TowsleyinEverything WaterThe Secret to Success is In a Septic TankAs you read this, there are high paying, worthwhile jobs available that people don’t seem to want or won’t do. America is regaining…Dec 4, 2015Dec 4, 2015
