H+K Essays on Publishing – Medium

H+K Essays on Publishing

H+K Essays on Publishing

Are you truly investing smartly?

by Mark Carroll

May 31, 2016

May 31, 2016

H+K Essays on Publishing

As several cultural icons come to a close, what can we learn from legacy publishers’ mistakes?

by Mark Carroll

May 31, 2016

May 31, 2016

H+K Essays on Publishing

From belief to credibility: why immersing your brand in the topics you cover is all-important

by Josh Connell

May 31, 2016

May 31, 2016

H+K Essays on Publishing

Consider individual voices and their appeal versus your own

by Vikki Chowney

May 31, 2016

May 31, 2016

H+K Essays on Publishing

Have a locked down strategy for your longer-term contributors

by Josh Connell

May 31, 2016

May 31, 2016

H+K Essays on Publishing

Issue one is the easy bit. Issues two, three and beyond are the hard part.

by Mark Carroll

May 31, 2016

May 31, 2016

H+K Essays on Publishing

There’s no one-size-fits-all answer to content measurement

Brands might say: “How many likes did it get?”

Feb 24, 2016

Feb 24, 2016

H+K Essays on Publishing

Influencers are suffering from ‘brand overkill’

Brands might say: “Can’t you just get us Zoella?”

Feb 24, 2016

Feb 24, 2016

H+K Essays on Publishing

B2B isn’t the only option for B2B

Brands might say: “Yes, but it’s different for us because we don’t talk to consumers.”

Feb 24, 2016

Feb 24, 2016

H+K Essays on Publishing

There’s a desire to take a reader-focused approach over anything else

Brands might say: “It doesn’t matter, we want it to look like this.”

Feb 24, 2016

Feb 24, 2016

H+K Essays on Publishing

H+K Essays on Publishing

Advice on content creation from some of the UK’s most forward-thinking publishers, updated quarterly

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