H+K Essays on PublishingAs several cultural icons come to a close, what can we learn from legacy publishers’ mistakes?by Mark CarrollMay 31, 2016May 31, 2016
H+K Essays on PublishingFrom belief to credibility: why immersing your brand in the topics you cover is all-importantby Josh ConnellMay 31, 2016May 31, 2016
H+K Essays on PublishingConsider individual voices and their appeal versus your ownby Vikki ChowneyMay 31, 2016May 31, 2016
H+K Essays on PublishingHave a locked down strategy for your longer-term contributorsby Josh ConnellMay 31, 2016May 31, 2016
H+K Essays on PublishingIssue one is the easy bit. Issues two, three and beyond are the hard part.by Mark CarrollMay 31, 2016May 31, 2016
H+K Essays on PublishingThere’s no one-size-fits-all answer to content measurementBrands might say: “How many likes did it get?”Feb 24, 2016Feb 24, 2016
H+K Essays on PublishingInfluencers are suffering from ‘brand overkill’Brands might say: “Can’t you just get us Zoella?”Feb 24, 2016Feb 24, 2016
H+K Essays on PublishingB2B isn’t the only option for B2BBrands might say: “Yes, but it’s different for us because we don’t talk to consumers.”Feb 24, 2016Feb 24, 2016
H+K Essays on PublishingThere’s a desire to take a reader-focused approach over anything elseBrands might say: “It doesn’t matter, we want it to look like this.”Feb 24, 2016Feb 24, 2016