Which is to say, the married men of Ashley Madison aren’t here just for sex, although that’s the primary reason. They’re here to feel admired again. They’re here to find a woman who hasn’t slept with their snore for decades, washed their dirty briefs or heard them fart. They’re here to escape that tone of condescension that comes with familiarity and replace it with an hour’s worth of adoration. They’re here to feel revitalized.