Lara ModderinMarketing in the Age of DigitalWhy Augmented Reality Might be the Missing Piece of Your Customer Journey: The Brilliance of Dr…While we may not have known it by name until recently, augmented reality has been a part of popular culture and media for almost a decade…Apr 24, 2022Apr 24, 2022
Lara ModderinMarketing in the Age of DigitalFive Ways to Up Your Digital Marketing Game in 2022The era of digital acceleration is upon us, and we are entering one of the most dynamic phases of marketing to date as a result. With the…Apr 17, 20221Apr 17, 20221
Lara ModderinMarketing in the Age of DigitalCan Artificial Intelligence Help Maintain the Human Touch?When we hear the word automation we often think of a cold, futuristic landscape in which the robots have taken over and any semblance of…Apr 10, 2022Apr 10, 2022
Lara ModderinMarketing in the Age of DigitalNFTs: Just A Product of Meme Culture or a Powerful Marketing Tool?From tweets worth $2.9 million to popular memes being sold for a fortune, NFTs have taken the world by storm over the last year and a half…Apr 3, 2022Apr 3, 2022
Lara ModderinMarketing in the Age of DigitalHow the Beauty Industry is Taking a Stance on the Ukraine CrisisThe geopolitical conflict between Russia and Ukraine has had the world in psychological grip over the last month, and the corporate world…Mar 27, 2022Mar 27, 2022
Lara ModderinMarketing in the Age of DigitalMarketing in the New Age of Data PrivacyIn a world of algorithms and big data, it’s no surprise that online consumers are now more conscious than ever about data privacy. Between…Mar 20, 2022Mar 20, 2022
Lara ModderinMarketing in the Age of DigitalHow to Win at Social Media: A Glossier Case Study2014 was a year of cultural shifts, two of them being the rise of social media branding and the “clean beauty” movement in the cosmetics…Mar 6, 20221Mar 6, 20221
Lara ModderinMarketing in the Age of DigitalVirtual Content Creators, Digital Escapism and the Future of Influencer MarketingAs a highly digitally integrated society, we are no strangers to the concept of having a “virtual persona”. The term itself is rather…Feb 27, 20221Feb 27, 20221
Lara ModderinMarketing in the Age of DigitalWebsite UX That Feels Like Art: How Dr Jart+ Immerses Their Online Shoppers into a World of Art &…With the pandemic-accelerated growth of E-commerce, online stores are no longer just a purchase function for consumers, but also an…Feb 20, 2022Feb 20, 2022
Lara ModderinMarketing in the Age of DigitalHow to Be Memorable in a World of Goldfish Brains: A Review of Sally Hogshead’s “How to Fascinate”…I’ve always seen personality tests as nothing more than a form of reassurance. While I haven’t taken too many in my lifetime, I’ve found…Feb 13, 20221Feb 13, 20221