Richa Nautiyal
6 min readDec 4, 2014

Why you should include website developer and digital marketer in website design process

This article will explain — why you should consult digital marketer while designing your website

The exact method can vary slightly from designer to designer, however the fundamentals are similar.

There are proven ways to design and develop a stunning website. From gathering initial info, to making your website live, and eventually to maintenance is required to keep your website up to date and bug free.

Gather Information

Create a plan

Design / Create website layout

Development

Phase One: Gather Information

The very first step create a stunning website is to collect the information. Several things have to be compelled to be taken into thought once the planning and layout of your website is formed.

This beginning is truly the foremost vital one, because it involves a solid understanding of the business it’s created for. It involves a decent understanding of you — what your business goals and dreams are, and the way the Internet is often utilized to assist you achieve those goals.

It is vital that your website designer take off by asking plenty of inquiries to facilitate them perceive your business and your desires in a website.

Certain things to contemplate are:

Purpose

What you want to achieve from your website? Do you need to provide information, promote a service or sell a product…?

Goals

What does one hope to accomplish by building this website? Two common goals are either to make money or share info.

Target Audience

Is there a particular cluster of individuals that may assist you reach your goals? It’s useful to image the “ideal” person you would like to go to your website. Take into account their age, sex or interests — this can later facilitate verify the most effective design vogue for your website.

Content

What reasonably info can the target market be probing for on your site? Are they probing for specific info, a selected product or service, on-line ordering…?

Phase Two: Planning

Using the knowledge gathered from phase one, it’s time to place along a thought for your website. The site map may be a list of all main topic areas of the location, also as sub-topics, if applicable. This is a guide on what content are going to be on the location, and is crucial to developing the same, straightforward navigational structure. The end-user of the online website– aka your client — should be in mind while planning your site. These are, after all, the people that are going to be frequently visits your website and eventually turn into customers.

During the designing phase, your website designer will assist you decide what technologies ought to be enforced. Components like what CMS (content management system) like WordPress to include, can any contact forms be required, and etc. is mentioned once coming up with your website.

Phase Three: Design

Designing from the knowledge gathered up to the current purpose, it’s time to work out the planning and creativity of your website.

Target audience is one in every of the key factors taken into thought. A website geared toward teenagers, as an example, can look a lot of completely different than one meant for an older one. As a part of the planning, it’s additionally vital to include components like the corporate brand or colours to assist strengthen the identity of your company on the Internet.

Your website design company in Bangalore can design one or additional demo template for your website. Your designer ought to permit you to look at your project throughout the planning and development stages. The foremost vital reason for this can be that it offers you the chance to specific your likes and dislikes on the web design.

In this part, communication between each you and your designer is crucial to confirm that the ultimate website can match your desires and your imagination. it’s vital that you simply work closely along with your designer, exchanging concepts, till you make the ultimate design for your website.

Then development will begin…

Phase Four: Development

In the web development phase, website is created. At this point, your web designer can take all of the individual graphic components from the prototype and use them to form the particular, useful website.

This is generally done by first developing the home page, followed by inner pages. The shell is a guide for the content pages of your website, because it contains the most direction structure for the online website. Once the shell has been created, your designer can take your content and distribute it throughout the location, within the acceptable areas.

Elements like the CMS (content management system) like WordPress, interactive contact forms, or ecommerce looking carts are measure enforced and created useful throughout this part, as well.

This entire time, your designer ought to build your in-progress website to you for viewing, in order that you’ll be able to give any further changes or corrections you’d prefer to have done.

A more compelling and useful website designer and web Development Company in Bangalore should have better understanding of front-end web development. This involves writing valid HTML / CSS code that complies with current web standards, increasing functionality, also as accessibility for as massive audience as attainable.

In all of the above mentioned four website design process, we must need professional SEO who can provide valuable inputs on latest search engine guidelines.

Digital marketer comes very handy in optimizing the websites. Most business owners simply deny the importance of digital marketer in web design process. Once the website the designed and developed, then they talk to digital marketer and ask them to optimize the website. If business owner will consultant a digital marketer while developing a website, they can save lots of rework and time.

How digital marketing consultant can help you in web design process:

They can suggest you what should be the URL structure of your website.

Navigation structure

Website Code optimization — which will improve website speed

HTML and XML sitemap creation

Analytics code integration

Social media integration

Web page content optimization, Internal linking

H1 to H6 Tags optimization, ALT tag optimization and so on.

Why opt for a full service firm over different specialized agencies?

Selecting and managing different agencies will be headache, and it’s typically dearer. There are many web services company that offer complete web packages. whereas it’s entirely doable that you just source individual comes (i.e., your website) or the management of just one section of your digital presence (i.e., your social media accounts), the best part of a full service firm is that it will attack each side of a brand’s on-line presence and might produce a holistic, in harmony strategy that carries across all platforms.

MaverickGlobal Infosoft is full service digital marketing agency in Bangalore offering complete web solutions -(web design and development, web analytics , logo design, web application development) to clients of all industry verticals.

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Richa Nautiyal

Digital marketing Consultant @ MaverickGlobal Info Soft, an Award Winning Digital Marketing Agency in Bangalore. visit www.maverickinfosoft.com