…k so. But I do think it’s time to reevaluate the role of content marketing as it relates to growth. Content marketing (like any marketing tactic) cannot cover for an imperfect product or bad product/market fit. Slack? Mailchimp? These companies are awesome because their products are awesome, not because their downloadable content is so compelling (pretty sure neither of them have downloadable content).
The more I looked into it, the more I began to realize that caregivers were underpaid and overworked, outcomes-based performance was not measured, and companies were riddled with fraud and entirely absent of the strides in technology that had affected nearly every other industry.