iTunes Struggles in Video Wars — The Wall Street Journal

Apple really needs to make iTunes Video available on more devices like they do with Apple Music. That, and release a cheaper AppleTV to compete. ChromeCast support would also be useful on Android. I think it would lead people into the Apple ecosystem by showing them the large movie and TV collection. It would make upgrading to an AppleTV more appealing if they could sample the content beforehand. Right now the AppleTV and iPad are narrow funnels to iTunes video content. Having cross-device support will be especially useful if they end up releasing an Apple TV service that you pay monthly for access to steaming TV

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