Apple + Beats: Has Apple lost Apple??
Steve would have never done this…
It seems that I’m not the only one shocked by the Apple + Beats deal.
It seems that all explanations are wrong to me.
It seems that Apple is lost and has lost it.
Lost what?
Apple has lost Apple.
The following statement is saying it all for itself:
“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO.
Well, ok, wait a minute:
- Apple made the digital music industry.
- Apple made the iPod.
Why the hell would Apple need to buy Beats for that?
For those who don’t know, Beats (electronics) is making crappy headphones worn as sweaters (yes you need to have one just to show off) and Beats Music, a new-to-the-game streaming service that has proven nothing (ok there is a deal with AT&T but not worth Billion).
Why would Apple buy a sweaters company with a fake iTunes service?
Let’s think about that for a minute…. Ok, Beats is generating huge profits through the headphones (1Bn$) and has around 65% of the over 100$ headphones market.
Is it in Apple’s genes to buy another company?
What would Apple do with the Beats brand? Kill it? That would be suicide… So they may maintain both brands.
And this is how Apple becomes a conglomerate…
…. or maybe Tim is wondering if with the next product line up he will be able to keep young Beats fans in the Apple garden.
If so that means that Tim bought Beats because
- Apple’s hardware line up is not that sexy anymore
- iTunes is unable to make the streaming mutation (BS…)
- Apple lost its appeal to youngsters.
… Apple has lost Apple.
Steven Paul “Steve” Jobs (/ˈdʒɒbz/; February 24, 1955 — October 5, 2011)[3][4] was an American entrepreneur,[5] marketer,[6] and inventor,[7] who was the co-founder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic pioneer of the personal computer revolution[8][9] and for his influential career in the computer and consumer electronics fields, transforming “one industry after another, from computers and smartphones to music and movies.”[10] Jobs also co-founded and served as chief executive ofPixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar. Jobs was among the first to see the commercial potential of Xerox PARC’s mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, a year later, the Macintosh. He also played a role in introducing the LaserWriter, one of the first widely available laser printers, to the market.[11]
(Wikipedia)
