There can be many benefits to adding a personality to your bot. Today we will cover three of our favorite aspects and discuss why they are important. Before diving in though, think about how much a personality can define a particular person you know. There are some of us with short and hot tempers and others of us who are quite calm and collected, no matter the circumstances. We often think of this subconsciously but it can greatly impact how you interact with this person. The same can be true for a chat bot as we integrate A.I. technology to allow the bot to be more human like.
Express your brand motive
The more inline your chat bot can be with your brand motive, the better it will preform for it’s users. For example, a end user facing bot should be able to handle a variety of tasks which a back end human resource style system may simply not need to. The end user should be considered when designing the bot and therefore the personality.
Higher Conversion Potential
There is a saying in sales that a salesman sells themselves not the product they’re selling. This can often be very true if you’ve ever worked in a sales position. Furthermore, expressing why it’s a great idea to tailor your bot’s personality to be more engaging with it’s users. This will lead to a high conversion rate and thus a better use of your investment for the development of a chat bot.
Chat bots are getting smarter
The potential to create an intelligent chat bot which can shine through directly to your customers has never been easier. The artificial intelligent aspects can be truly astonishing as well. The simple ease of adding a spunky or professional or feminine or masculine tone can greatly increase your bots efficiency.
Until next time friends,
J
