re sign-off), but there …nd sweeping a claim. But to paraphrase Cronkite, that’s the way it was in broadcast television. No “alternative facts.” No alternative realities. And barely any alternative voices. Before cable television and the internet, the news was the news, composed of the same top stories and delivered in the same gravel-voiced tenors regardless of the outlet. Anchors might add occasional touches of flair (like a signature sign-off), but there was nothing truly novel in the news media. If ABC was Coke, then CBS was Pepsi. Each had its own flavor, but the ingredients were pretty much the same.