With over 5.6 million listings on Airbnb and 28 million on Booking.com alone, today’s travelers are lavished with choice. But with traveler expectations at an all-time high, hosts and hoteliers must work harder than ever to secure loyalty and increase repeat business. Meeting basic lodging needs is no longer enough.

At our medium profile, we share opinion pieces from co-founder Sjeel Koster on the painful realities in the travel and hospitality industry.