Should I Setup A USSD Code For My Business Or Build A Mobile Application?

Several banks in Nigeria have been promoting their USSD code a lot more than their mobile application. There has been a rush by different businesses to build USSD applications and launch in recent times. One begins to wonder why this is happening. What is happening with mobile applications- iOS and Android?
While most of these businesses who recently invested in USSD code application also have mobile applications, they invest more in promoting their USSD than the mobile applications and of course, they get more users on the USSD application. This brings us to the question, why pick USSD or Mobile application.
Factors to Consider When Contemplating USSD or Mobile Application
1. Availability
Mobile applications are built for specific operating systems on internet enabled phones. The most common ones are iOS and Android applications. Mobile applications are available for use only when you have a smartphone with internet connectivity thus limiting availability. There are still several mobile users in Nigeria who do not have smartphones.
USSD code can be run on any phone that has a dial pad and GSM network. This makes it easy for any and every body in Nigeria to be able to access services available via USSD. It is very common for users in remote villages to have feature phones and not smShould I Setup A USSD Code For My Business Or Build A Mobile Application?artphones. This sometimes is as a result of no internet access or inability to understand smartphones.
2. Requirements
USSD has very little requirements. The user only needs a working mobile phone with access to the GSM network and they can access the application…Read full article ‘Should I Setup A USSD Code For My Business Or Build A Mobile Application?’ at hollatags.com.
