According to Dr. Emmanuel Donchin, professor of Cognitive Psychophysiology at the University of South Florida, “An enormous portion of cognitive activity [decisions, emotions, actions, behavior] is non-conscious, figuratively speaking, it could be 99 percent.” What has been said by the world’s greatest minds for over a century is being confirmed by modern science. A person’s life is shaped subconsciously. As Dr. Joseph Murphy put it, “What is impressed in the subconscious is expressed.” Consequently, the only way to be, do, and have more than you currently have is to “retrain”your subconscious mind. When you have a strong enough why, you’ll figure out how. Thus, if you really want something specific, you can activate your subconscious to make it so. Retraining your subconscious is best done immediately before and after you sleep.