What Are the Benefits of Hiring a Copywriter?

Picture Credit: Sabri Tuzcu, Unsplash

You have a blog, product or website that you’re excited about and want to promote. With free social media networking sites and numerous digital tools at your disposal, this should be a piece of cake, right?

Wrong.

Now, I could spin you all kinds of waffle about how copywriters are endowed with magical powers that enable them to catapult your blog/product/website to the lofty heights of global popularity and success.

But I’m not going to do that. Because I know you’re not an idiot. So I’m going to be straight with you instead.

Freelance writers aren’t superhuman, nor do we possess magical powers. And any writer who makes promises that sound a little too good to be true is probably lying to you. Because business doesn’t work like that. There are no guarantees.

But what I can promise you is that a skilled and experienced Freelance Writer like myself can help you to reach and engage a wider audience, free up your time and prove to be indispensable to the running of your business.

And how do we do this, I hear you ask?

We employ an army of magical writing elves who do it all for us.

Well, whilst I wish that were true, sadly that’s not quite how it works. Most people think that writers just write copy and that’s where it ends. But that couldn’t be farther from the truth if it tried. Sure, words are a major part of what we do, but it’s not all we do.

We write. We proofread. We edit.

We market. We research. We sell. We interview. We negotiate.

We network, plan and execute marketing strategies, build and update websites, promote products and services, create, edit and update content, pitch to existing and prospective clients

And that’s only a snapshot of what we do on a daily basis, and that’s just for our own businesses.

Imagine what we could do for yours!

Here are just 3 reasons why hiring a writer could be the best business decision you ever make:

1. We can increase your organic traffic through the power of the written word

People are getting wise on social media and they don’t want their timelines spammed with self-promotional waffle and advertising spiel, they want to engage and be engaged. Well, luckily for you that’s exactly what we copywriters do. We craft authentic and persuasive copy that hooks the attention of your target demographic and keeps them coming back for more.

2. We’ll get to know your business as well as you do

Copywriters are trained to learn everything they can about the industries they work for through the mighty power of research. We can bring a fresh perspective and capture your services in a way that appeals to your target market and makes your business stand out from the competition.

3. We free up your valuable time

Running a business is hard — freelancers like me know that better than anyone. It’s time and energy consuming to be having to constantly update your website with fresh, topical and compelling copy. But if you hire a copywriter, you no longer have to worry about all that and can spend your time focusing on the stuff that really matters. Just imagine all the things you could achieve with your spare time. You could climb Mount Everest, write an epic poem in the style of Homer or just sit down and have a cup of coffee. The possibilities are endless.

Here comes the salesy bit: if you enjoyed reading this blog, sense that I’m a decent sort of human being and feel like you might want to employ my services, please do feel free to get in touch for an informal chat. You can email me at hollie@thewritingproject.co.uk, or send me a message via the Contact Page.

Originally published at thewritingproject.co.uk.

Freelance Copywriter, Proofreader and Editor with 8 years’ experience of winging it. Occasional dabbler in fiction.

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