How to Choose an Effective Brand Colour Palette

According to colourfast.com, 84.7% of consumers cite colour as their main reason for buying a particular product, so in order to make the best impact possible, it’s important to choose the right colours for your brand, but how?. You might go through the branding process with a designer, in which case, this will be a great guide to help you understand the decisions your designer is making; otherwise if you’re taking on the task yourself, this will enable you to make more educated colour decisions for your brand and your business going forward.

Turning Your Brand’s Values into Colours

Before you start getting too excited about what your new hex codes and Pantone swatches are going to be, there are some things we need to understand first in order to make the best decisions. To choose the right colours for you and your business, you need to know who you are, what you stand for and who your audience is.

If you have a super positive clothing brand for teenage girls with values around inclusivity, optimism and pride, your colours are going to be much different than the divorce lawyers next door who focus on middle-aged couples and believe in professionalism, trust and peaceful resolutions, so you need to clarify these things before you even think about choosing colours.