This week on the Brand Your Passion podcast, I was joined by Terence Tang, A.K.A Tinlun Studio, a hand-lettering artist and designer from Houston, Texas who creates murals and other lettering pieces, has his own apparel store, runs the HumanKind Project, and more!

Terence has collaborated with brands like Nike, created custom pieces for NBA players, and been featured in lettering books like Goodtype and Typism, alongside running his apparel store, creative commercial client work, and cultivating his own lettering practice.

In this episode we talk about being authentic in your brand, letting go of things that take away from your creativity, and the realities of growing a creative business, among other fab things. …

Image for post
Image for post

When it comes to branding, you will probably have heard that consistency is key, and that’s 100% correct.
Once you understand why branding is important, have clarity about your brand strategy, and have creatively put together your brand identity design, the most important thing you can do for your brand is keep it consistent.

What is brand consistency?

The word “consistent” is defined as “acting or doing something in the same way over time so to be accurate every time.” it also means to be compatible or in agreement with something. …

Image for post
Image for post

In this article, I’m here to talk to you about Brand Design, A.K.A Brand Identity. I want to give you a Brand Design 101 class with amazing tips for how you can help your creative business grow, through branding.

What is brand design?

Firstly, it’s important to explain how Brand Design differs from Brand Strategy.

In a recent post I was talking to you all about Brand Strategy, what it means, why you need it, and what’s included. Today we’re talking about Brand Design, but how is that different? …


Hollie Arnett

Design addict, typography nerd, hand lettering lover and branding boss. Living the dream running my one-woman studio @blckwhstudios 🖤

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store