
… composing color palettes, designing a narrative experience requires actual training in the medium. A good narrative UX lead not only designs an elegant story but also develops a system for teaching other members of an organization to speak fluently in the product’s voice.
…zed into oblivion, but that doesn’t reduce the importance of the idea: every product tells a story. A good app is, in a sense, a choose-your-own-adventure tale: through a series of choices, the user brings to life a story that reflects their particular way of moving through the product. When we design products, it’s our responsibility to set up a framework that guides them through tha…