In real estate, there are closers and non closers. So, what makes a closer a closer? More importantly, why do some real estate agents have success with online leads and others struggle?
In this article, I aim to answer these questions. I interviewed my top agents at Home61 who consistently close online leads to see what they do in each part of the sales process.
Below, I've outline the six keys to success with online leads.
- Keep the first call (Welcome Call ) short and to the point
- Never use disappointing sales rhetoric, always be positive that you can get this done!
- Stay away from talking about financing or money on the first call
- Try to get an appointment scheduled at a property or public location (Blue Bottle Coffee)
- Do research to understand the market and trends
- Have a morning follow up routine!
